Doctors Compass · Issue 2

The Front Desk Effect

12 min read

The most important person in your practice might be the one who answers the phone. This issue is about the first 90 seconds: the call, the wait, the greeting, and how the front desk quietly decides whether a patient trusts you before you've said a word.

What you’ll take from this issue

• Why the phone call is your real first consultation
• The three front-desk habits that lose patients silently
• A one-page script your receptionist can use tomorrow
• How to measure the first impression you can't see